Frontline Glossary

What is Change Management?

Change Management in internal communications ensures smooth transitions during organisational changes, minimising resistance and maximising engagement.

What does cascade mean?

Cascading in internal communications ensures consistent and comprehensive dissemination of information throughout an organisation.

What are business values?

Business values shape an organisation's culture and guide internal communications, fostering a cohesive and motivated workforce.

What is business purpose?

Business purpose is the backbone of a company, guiding its impact on society and motivating its workforce.

What is a business mission?

A business mission defines an organisation's core purpose, guiding its strategies and uniting employees under a shared goal.

What is business culture?

Business culture shapes every aspect of an organisation, from decision-making to employee engagement, making it crucial for effective internal comms.

What are bulletin boards?

Bulletin boards are a key tool in internal communications for disseminating important information and engaging employees.

What is brand ambassadorship?

Brand ambassadorship in internal communications leverages employee advocacy to enhance brand perception and foster company loyalty.

What is an all-employee meeting?

All-employee meetings are key to transparent and inclusive internal communications, ensuring every staff member is aligned and engaged.

What is alignment?

Alignment in internal communications ensures consistent messaging across all channels, reinforcing organisational goals and enhancing employee engagement.