Frontline Glossary

What are Customer Loyalty Programmes?

Customer loyalty programmes encourage repeat purchasing by offering rewards and member benefits, but they also create specific training needs for customer-facing teams. Learn how L&D supports consistent enrolment, accurate rewards handling, and confident customer conversations across frontline environments.

What is Cross-Channel Clienteling?

Cross-channel clienteling is the practice of building one-to-one customer relationships across channels such as in-store, phone, messaging and email. This entry explains why it matters for L&D, how to train and coach it, and how to measure consistent behaviours on the frontline.

What is Experiential Retail Training?

Experiential retail training is a practical approach that builds capability through realistic practice, coaching and feedback on the shop floor. Learn why it matters to L&D, how to apply it in busy retail environments, and how to measure behaviour change.

What is Upskilling for Enhanced Clienteling?

Upskilling for enhanced clienteling is the structured development of skills that help employees deliver personalised, relationship-led customer interactions. Learn why it matters for L&D, how to implement it on the frontline, and how to measure behaviour change and customer outcomes.

What are Clienteling Software Solutions?

Clienteling software solutions help frontline teams personalise customer interactions using shared customer insight, turning service standards into repeatable actions. This glossary entry explains why clienteling matters to L&D, how to train and coach it well, and how to measure adoption and quality.

What are Customer Retention Strategies?

Customer retention strategies are the planned actions organisations use to keep existing customers loyal and returning. This glossary entry explains how L&D supports retention through skills, coaching, performance support and measurement, especially for frontline teams.

What is Customer Journey Mapping?

Customer journey mapping is the process of visualising the entire customer experience with an organisation, vital for aligning L&D initiatives with customer needs.

What are Clienteling Techniques?

Clienteling techniques refer to personalised customer engagement strategies that enhance the shopping experience and build long-lasting relationships with clients. Learn how these techniques impact learning & development, their benefits, and practical applications.

What is International Training Delivery?

International Training Delivery involves designing and delivering training programmes across different countries and cultures. Learn how it supports global L&D strategies and addresses cultural and language diversity.

What are Virtual Global Teams?

Virtual global teams are groups collaborating across geographies through digital tools. Learn their relevance to L&D, best practices, and challenges.