Privacy Policy

Privacy Policy

Last updated: 19 May 2025

Hi! We’re Ocasta Studios Ltd, but you can call us Ocasta!

We’re registered as a limited company in England and Wales (Company No. 7791770, VAT No. 124560534).

Our registered address is:
19A Roundwood Park
Harpenden
Herts
AL5 3AB
United Kingdom

1. Who We Are

This website is operated by Ocasta Studios Ltd (“Ocasta”). We care about protecting your privacy and this policy explains how we collect, use, and protect your data.

If you have questions, contact us.

2. What We Collect

We collect information when you:

  • Browse our site
  • Use forms or pop-ups (e.g. free resource downloads or newsletter signups)
  • Chat with us
  • Apply for a job
  • Use our products and platfrm (e.g. Capsule)

Types of data collected:

  • First and last name
  • Email address
  • Company name and job title (if submitted)
  • IP address and approximate location
  • Pages visited and activity on our site

Some of this data is submitted by you (via forms), some is collected automatically using cookies and analytics tools.

3. How We Use Your Data

We use your data to:

  • Respond to enquiries and support requests
  • Send occasional marketing emails (if opted in)
  • Understand how people use our website
  • Improve our products and services
  • Run digital advertising campaigns
  • Process job applications

4. Cookies and Tracking

We use cookies and other technologies to improve your experience and measure performance. We only load non-essential cookies with your consent.

We use:

  • HubSpot – for forms, pop-ups, live chat, and CRM
  • Google Analytics 4 – to track visitor activity
  • Microsoft Clarity – for heatmaps and session replays
  • Meta (Facebook/Instagram) – for ad tracking
  • LinkedIn Ads – for B2B campaign performance
  • Google Ads – for search and remarketing campaigns
  • Intercom – to understand usage and provide support

We may use tracking code on landing pages to monitor ad campaign performance and improve our marketing. You can adjust your cookie preferences any time using the banner.

We also partner with Microsoft Clarity and Microsoft Advertising to capture behavioural insights, improve usability, and combat fraud.

For more, see the Microsoft Privacy Statement and Intercom’s Privacy Policy.

5. Capsule Users

If you use our Capsule medical learning platform, please refer to the Capsule-specific privacy policy.

6. Applying for a Job

If you apply for a job with us, please know we may use Recruitee to manage applications.

  • Your application may be visible to multiple people in our team as part of our collaborative hiring process.
  • You can request changes or deletion at any time.
  • We’ll automatically remove your application after 365 days or sooner.
  • View Recruitee’s privacy policy.

7. Legal Basis for Processing

Under UK GDPR, we rely on:

  • Consent – for email marketing, cookie-based tracking
  • Legitimate interests – to improve our site and understand usage
  • Contractual necessity – when you request something from us
  • Legal obligation – when we need to retain or share data by law

8. Your Rights

You have the right to:

  • Access the data we hold about you
  • Request correction or deletion
  • Withdraw consent (e.g. unsubscribe or change cookie settings)
  • Lodge a complaint with the ICO

To exercise your rights, contact us.

9. Data Security & Storage

We use secure tools and take appropriate precautions to protect your data. Your data may be processed by our trusted service providers under strict agreements, including in countries outside the UK under Standard Contractual Clauses or similar safeguards.

10. Data Retention

We only keep your personal data as long as necessary.

11. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page. If we make any significant changes, we’ll let you know where appropriate.