To be effective is to be successful in producing a desired or intended result. If your managers visit your stockists to check your luxury brand displays, they have to produce a comprehensive report which details all the information you need…
This month we’re focusing on tactics to improve the visibility of your comms. You work hard to write communications which help your sales team do their job better, so there’s nothing more frustrating than when they get ignored. Here’s a…
In our latest update to Ocasta, you can now empower your frontline teams to recognise each other with cash rewards. Your employees are in pursuit of recognition. They spend most of their day supporting your company and want to feel…
You’ve just partnered with a huge retailer, and you’re excited to see the sales that your luxury brand is going to get through this new distributor. Then you visit your point of purchase display, and it’s not up to your…
Are your telecoms teams constantly out of the loop, and you feel like you’re hitting a brick wall trying to get through to everyone? You’re posting consistently, yet you’re still hearing the same questions about topics you’ve spoken about in…
Did you know 80% of luxury goods sales occur in the physical realm of retail, and 62% of affluent consumers said they preferred making purchases in stores? This is primarily because luxury marketing relies heavily on the audience’s physical experience.…
Did you know more than 65% of people have higher expectations for customer service today than they did three to five years ago and 83% of consumers say that good customer service is the most important factor (outside of price…
If you own or manage a lingerie store, you know that even if you’re well-versed in every aspect of shop floor management, one thing is clear: there’s always room for improvement. In today’s market, it’s no longer enough to simply…
When it comes to running a lingerie store, you know that great customer service is paramount to success. It can be the difference between someone wanting to visit your store or a competitor’s store, and it can give your lingerie…
Did you know, the lingerie industry is expected to expand at a compound annual growth rate (CAGR) of 5.7% from 2022 to 2030. This is largely down to a few different factors which are emerging and reshaping the industry; they…